Maintain accurate information about your business online.You can find the benefits of your Business Profile in 3 main categories. To recap: SEO, SEM, and management of local results are all ways to improve your online presence. These results are tailored to particular geographic areas and help users find nearby businesses. Your Business Profile on Google helps you maintain local results, which show up in a number of ways in Maps and Search.When you’re ready to advertise your business, we suggest that you get started with the easy-to-use Smart campaigns in Google Ads. Search engine marketing, or SEM, refers to ads you buy to show up near search results-it’s what you can do with Google’s online advertising program, Google Ads.
Your results are determined by a number of factors, like how relevant they are to the original search. You can’t pay to change how and where organic search results show up.
Imagine yourself in the shoes of a potential customer. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. Verified businesses on Google are twice as likely to be considered reputable. With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. What you can do with a Business Profile.